Social is hard?

A couple days ago we said people would study GM’s ad-pull from Facebook and start talking. So far the talk is “advertising on social networks is hard.” Still fresh from near-death and after decades battling foreign competition GM knows difficulty better than anyone. There’s surely more to this than “it’s hard.”

For an expert opinion click the link below. The Cognescenti are working 24/7 to figure this out for us. But we have to say “hard” is finding a contrarian view now—such is the universal faith in social as a business opportunity.

Are we being conned or is there truly a way to mix business with social?

A true believer speaks up…
Why Facebook Isn’t Screwed When It Comes To Auto Marketing

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