Business executives have caught up. Everyone gets its now. Everyone except cloud providers. For the cloud to be a real business solution the process for switching providers needs to be transparent and a no-brainer. It’s not the only thing but it’s one of the most important things for building trust in the process of moving IT to the cloud. The CTO of the Washington Post calls-out the industry in this article from CIO Insight. Check it out. It’s a little dense for small business owner reading but the issue is relevant for any size business.