“The cloud” is a metaphor for something you can’t touch, or smell, or feel. That’s why it works so well as a moniker for the internet. 21 years after the launch of the World Wide Web we find millions of people who have no idea what it is, where it came from or from what it is made. For them it just is. Actually—it’s not even that. Their interest is piqued only when it goes down. Andrew Blum is one of the people who was born and grew up during a time when the Web was already there. To him it was no more strange than televisions were to most of us. Andrew’s TED presentation foreshadows the information-based reality that lies ahead. A reality populated by people for whom interacting with digital representations is as normal as—a walk in a real park.