‘Dutch Treat’ – The Unintended Consequences Of Social-tech

You’re planning an Open House for your business at its new digs. Beer, wine, etc. You send an email invitation to a few customers one of whom posts it on her Facebook page under “public” accidentally. At 5 PM sharp Friday evening, Hell-Breaks-Loose. Your Open House went viral on a social network of a billion fire-breathing dragons. If you think it can’t happen check out this Reuters video.

If social media can make thousands of beer-toting strangers crash a birthday party, toss their empties at riot police, and light-up a couple cars on the side—should we redefine the meaning of “social” or is this just an episode of Xtreme Dutch Treat?


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