Like the witches in Macbeth, social Web site owners cast entrails into cauldrons to get you to ‘double the toil, double the trouble’ and create ever more information which can be sold to interested parties. In the article linked below Spectrum looks at the problem from all angles and reveals a dark future for netizens. When you update your Facebook page or pin something on Pinster you create new information and incremental value for the owners of those companies. Facebook and Pinster reap 100% of the profit from your labor.
With a potential for 7 billion bipeds interacting and creating information with social media—will you be a digital sharecropper or a serf?
Read>>>From Surf to Serf
Illustration above adapted from the one by Greg Mably