Innovation Kills

solar panels
Illustration/MIT Technology Review

Six-and-a-half cents…the cost per kilowatt hour to be competitive with natural gas power plants. Semprius has solar technology at 5 cents/kwh. Way competitive, right? Wrong.

Manufacturing innovation in China continually extends the life of cheap inefficient 15 cents/kwh solar panels killing dozens of companies with superior tech by wreaking havoc with simple cents/kwh analysis. It turns out the key innovation isn’t your invention but rather the inventive ways you can come up with to manufacture it. The question for startups is….

How can they stop innovation from killing them?

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